Case Studies A detailed look at some of our more complex events.
Feature image
  • Project Date 20th - 24th Janurary 2014
  • Client IdeasPharm Events
  • Venue  Quay West Magenta Shores Resort
  • Project Manager  Michael Blyde

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Novartis Animal Heath

2014 Sales Launch

The Brief

For this event IdeasPharm Events were looking for a wow factor room look and visual display to fit their pop art / mission possible theme, and impress their new client.  We were given a brief to come up with a bold and bright lighting system to suit the pop art room theme, as well as an innovative projection system. 



The Solutions

Using 3 separate rear projection screens, we created a display that spanned the length of the room.  Using PVP2 and a Mattrox TH2G, we were able to span video and images across the three screens, creating an impressive 27' x 6' display.  Bax AV created custom video and PPT presentations to suit the unique format of the display.  The system was also designed to allow standard format PPT slides on the centre screen, avoiding the need for a custom format for each presentation and  leaving the outside screens available for branding and theming images. 

We used 6 moving lights and 16 LED pars to boldly colour the room, and create a dynamic lighting display for the conference opening, which was set to the custom video we created.  Breakup gobos were used to project a pop art dot effect onto the walls which further enhanced the visual theme of the room.

We also provided 3D renderings of room layouts to help explain our concept for IdeasPharm Events, and to help them with the pitch to their client.



Photography by MichaelBlyde.com

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